Facebook may collect detailed user behaviour data, including onscreen cursor tracking
Facebook already encourages users to share more personal information and pictures, and now, it appears that social networking service also wants to analyse how users browse the website, minutely. Facebook says it may start collecting data on minute user interactions with its content, according to a new report by the Wall Street Journal . According to Facebook analytics chief Ken Rudin, the data could comprise of user behaviour patterns such as 'how long a user's cursor hovers over a certain part of its website', or 'whether a user's newsfeed is visible at a given moment on the screen of his or her mobile phone'. He added that this information could be added to a data analytics warehouse accessible throughout Facebook for a number of purposes ranging from product development to better targeting of advertising . The knowledge of whether a certain u...